PROJECT GUIDES / 21 September 2026

Virtual showroom costs: compare the complete scope

Understand virtual showroom costs through capture coverage, interactions, hosting and updates, using published Novo showroom projects to frame a useful brief.

DIRECT ANSWER

Virtual showroom costs depend on the environment, coverage, presentation features, hosting and update requirements. Compare proposals against the same deliverables and ownership terms. A price without scope does not show whether a captured tour, CGI experience or commerce connection is included.

01

Define the experience before requesting prices

List the spaces or product zones, required views and intended audience. Clarify whether the showroom already exists or must be visualised as a proposal. Identify product links, language needs and any required enquiry or commerce connection. A provider can then separate capture or modelling work from interface, integration and ongoing support.

02

Compare initial and ongoing costs

Ask what processing, review rounds, hosting, licences and updates are included. Confirm ownership, export options and what happens if the hosting arrangement ends. Consider the work required when products move or links change. Review a representative sample and a clear scope rather than assuming a quoted price includes unlimited edits or a working stock and checkout system.

03

What to include in your project brief

  • Specify existing versus proposed spaces.
  • List coverage and interaction requirements.
  • Separate capture, CGI and integration work.
  • Confirm hosting, licences and exit arrangements.
  • Agree review rounds, updates and support.
04

Real Novo projects relevant to this guide

Coway, Porsche Ara Damansara and Rozel are published Novo showroom projects. They illustrate real delivery contexts; no project price, checkout integration or commercial-return figure is inferred from their listings.

Coway Virtual Showroom — 3D Visualization. Explore the virtual showroom and product presentation remotely.

Explore Coway Virtual Showroom ↗︎

Porsche Ara Damansara — Matterport 3D virtual tour. Explore the automotive showroom before visiting.

Explore Porsche Ara Damansara ↗︎

Rozel — Matterport 3D virtual tour. Explore the captured showroom remotely.

Explore Rozel ↗︎

COMMON QUESTIONS

Questions before you commission

Is there one standard price for a virtual showroom?

A comparable quote requires a defined scope. Coverage, capture or CGI production, features, hosting and updates can materially differ.

Should hosting be included in the comparison?

Yes. Confirm the initial term, renewal arrangements, support, export options and what happens to access if the hosting service ends.

APPLY THIS TO A REAL SPACE

Get a scoped recommendation for your project.

ASSESS MY PROJECT ↗︎